I am the CEO & Founder of Profasee.

After years of building successful e-commerce ventures and helping brands scale on Amazon, I uncovered a silent killer in the game: bad pricing decisions.

Most brands leave billions on the table because they don’t optimize pricing based on real-time shopper behavior.

That’s why I created Profasee — the first AI platform that dynamically predicts the perfect price for every product, every time.

Or, here are some of my most recent articles below.

• 
  Why Amazon Brands Are Facing a Crisis April 4, 2025
  It’s clear why (some) brands on Amazon are facing a profit crisis. For the past decade, brands followed a familiar… Read More
• 
  Double Standard Between Amazon and TikTok Sellers April 3, 2025
  I’m risking being roasted online for saying the following, but I really want to help, so I’ll still proceed: U.S…. Read More
• 
  My Response to an Unprofessional Attack Against Profasee January 2, 2025
  Last week, a competitor took a swing at me and Profasee. Here’s what they said. Here’s my response to his… Read More
• 
  Velocity Sellers Podcast October 14, 2024
  I’ve been immersed in the Amazon ecosystem for years, watching it evolve from my early days helping my parents bring… Read More
• 
  21 Hard Truths About Selling on Amazon October 15, 2022
  The Amazon marketplace is a hostile battleground. Yet, some Amazon brands continue to thrive & make tons of dollars. How?… Read More