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I'm Chad Rubin. I spent twenty years turning problems I lived with into companies. Four were acquired. Now I'm looking outside ecommerce for one worth the next twenty.

Right now01

Titan acquired Profasee in August 2026. I'm taking time with my family before I decide what's next.

In between I'm building agent systems for my own use, mostly to find out where they break. Demos never show you that part.

What I want next is something hard that most people have not agreed on yet. Until I find it, I take a small number of advisory roles, and I'm always up for an informal conversation.

I talk shop02

Most of what gets published now is forgettable. I write the thing nobody is saying out loud, and I hold it until someone shows me better. These examples come from ecommerce because that is where I have the reps, but how I take a business apart is not specific to it.

I built what I needed03

It started in my parents' vacuum shop in 2006. The crash ended my Wall Street run in 2009, so I took the business online as Crucial Vacuum, reverse-engineered the filters, and sold them myself.

That became Think Crucial, an 8-figure brand selling home appliance parts and chemicals. I still own it and no longer run it. Everything after came from a problem I hit inside it. Sixty thousand orders a month broke my software, so I co-founded Skubana. Sellers had nowhere to compare notes, so I co-founded the Prosper Show. Those same brands needed marketing help, so I built Seller's Choice. Pricing was still done by hand, so I built Profasee. All four were acquired.

Where the time went04

Every company, and what became of it.

Working on a non-consensus idea?
I'd love to hear about it →

Booking a podcast or a stage?
Send the audience, topic, date and format →

What I believe05

Rules to live by. I wrote them for my family first. The companies were reflections of us.

  • I can do hard things. In fact, they're the only things worth doing.
  • There is no good technology without humanity. Be kind.
  • Work without play doesn't work for me. Great ideas thrive on good vibes.
  • Enlightenment over entitlement. Respect the holy moments.
  • You can't go anywhere if you stay in your comfort zone. Get comfortable with discomfort, and get going.
  • Entrepreneurship doesn't have to be a solo adventure. We all go higher when we climb together.
  • Being for everyone isn't for me. I'd rather excite the few than bore the many.
  • If I start something, I finish it.

The companies sold. The values stay.

I am on the internet06

I'm in Miami with my wife and two boys. Always up for a cold brew nitro, a breakfast taco, or a walk and talk with an almond croissant.

Chad Rubin