Only 57 days left until 2026.
Most people will spend them coasting.
And that is why they will start next year exactly where they are now.
So let us talk about your Amazon year.
Was it brutal? Stable? Lucky?
Because 2025 was not business as usual.
Table of Contents
The Ground Shifted
The ground moved under most brands online in 2025.
Artificial intelligence got real.
Tariffs cut deep.
Ad inflation is here to stay.
China kept the pressure on.
Some brands adapted.
Others froze.
My Core Belief
My belief: 2026 will NOT reward the biggest sellers.
It will reward the fastest learners.
AI: Not What You Think
I will go first: Artificial intelligence is ONLY a 10x multiplier for people with critical thinking and creativity.
Everyone else is just squandering the opportunity.
It is already creating distance.
The Growing Gap
The separation will get wider between brands selling on Amazon.
Between those who think and those who copy.
Most can prompt, and it shows on LinkedIn.
Few can connect insight, intuition, and execution.
This is where the gap widens.
And once it does, it is hard to close.
The Opportunity
RIGHT NOW, we can do things 10x faster at 1/300th the cost.
Time to lock in on 2025.
It is going to be the year of separation.
Conclusion
2026 will separate those who adapt fast from those who coast through the year.
The brands that combine critical thinking with artificial intelligence will create an advantage that is nearly impossible to close.
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