Amazon Marketplace Insights

I have been selling on Amazon for years and I write about what is actually happening on the platform, not the cheerful version. This is the unfiltered stuff.

"The Amazon Seller Vendor Purge" breaks down what happens when Amazon decides to thin the herd. I covered what survives, what does not, and the difference between motion and real momentum. That one hit a nerve.

Amazon Predictions for 2026

Amazon is about to change dramatically. From AI acquisitions to the death of manual operations, here’s what’s coming for sellers in 2026 and why most

The Amazon Seller Vendor Purge

The Purge The Amazon Seller Vendor Purge is here. Every quarter, sellers open their P&L, feel sick, and start deleting tools. Not because the tools

Most Amazon Brands Die Young

Most Amazon brands do not last. Even the great ones struggle to survive. The Data The numbers tell a harsh story about Amazon seller longevity.

Amazon’s New Competitor Tracking Feature

BREAKING NEWS! Amazon just dropped a new competitor tracking feature inside Seller Central. Most sellers don’t even know it exists. The Release Here’s what Amazon

Why Amazon Brands Are Facing a Crisis

It’s clear why (some) brands on Amazon are facing a profit crisis. For the past decade, brands followed a familiar script. PPC. Listing optimization. Discounts

"Most Amazon Brands Die Young" says what a lot of people are thinking but nobody wants to admit. Even the great brands struggle to survive on this platform. I wrote it because I kept watching it happen.

"China's Tax Crackdown Reshapes Amazon's Marketplace" looks at the fact that six out of ten brands on the US marketplace operate from China, and what happens when the tax rules change. The ripple effects are bigger than most sellers realize.

I also wrote about Amazon's new price history feature in "Amazon's Price History Feature Changes Everything." People are tired of getting scammed on Prime Day, and Amazon finally did something about it.

With 7 posts and counting, this is where I put my sharpest Amazon takes.