BREAKING NEWS! Amazon just dropped a new competitor tracking feature inside Seller Central.
Most sellers don’t even know it exists.
Table of Contents
The Release
Here’s what Amazon rolled out:
- You can now compare your price + sales rank against 5 competitor ASINs
- Navigate to Manage All Inventory → View Reference Prices → Edit Similar Products
- You get minimum + median pricing and competitor ranks without leaving Seller Central
Sounds promising, right?
Video Gallery
Here’s a video demonstration of Amazon’s new competitor tracking feature and how it compares with dynamic pricing solutions.
The Problem
Here’s the truth: it’s just another static dashboard.
Will that dashboard:
- Adjust your price to maximize profit?
- React when competitors go out of stock?
- Fight to reclaim profit when the market shifts?
Nope. It just sits there, showing you data.
Amazon shows you the GPS. Profasee drives the car.
What Dynamic Pricing Does
Here’s what Profasee delivers:
- Scans all competing ASINs automatically
- Monitors live stockouts + review surges
- Tracks tariff price reactions + demand swings in real time
- Auto-optimizes your price to attack or defend, completely hands-free
Bottom Line
You can either watch the market or control it.
Which side are you on?